Welcome to the 3P Initiative
The Modern Farmers
investing in people, planet and prosperity
Deforestation. Climate change.
The cause and its effect are certainly alarming. And the pressing question is – what is the fate of Malaysia and her tropical forests? About 60% of Malaysia land is covered with forest. With forests playing a crucial role to ensure our continued existence, it is deforestation, unsustainable logging, illegal removal of forest products and encroachment that are slowly taking away our future.
According to WWF Malaysia, in 20 years (1983 to 2003) about 4.9 million hectare of forest covering Malaysia was reduced. To help you visualize how huge the area is, just imagine that forest loss is as large as 4 times the size of Singapore. That’s a disturbing average of 250,000 hectares per year.
The 3P Initiative is a movement to bring unity in Malaysians to play a part in society to combat deforestation. We strongly believe that the planting of the Paulownia tree seedlings could contribute in providing a solution to the overall Malaysian issue. Additionally, the benefits of these mighty seedlings will extend to enrich not only the people and the planet but our prosperity too.
So, what can we do?
One of the fastest-growing timber species that we currently plant in our farm is the Paulownia.
The Paulownia tree (family Paulowniaceae, previously in the family Scrophylariaceae) – also known as the princess or empress tree is a fast growing, multipurpose hardwood tree. It is comprised of nine species with a few natural hybrids native to China. The genus was named in honour of Queen Anna Pavlovna (1795–1865), the daughter of Tsar Paul I of Russia.
The Paulownia species can be found growing naturally and under cultivated conditions in Asia mostly in China, Japan, and Southeast Asia. You can also find them in Europe, North and Central America, and Australia.
Due to their rapid growth and value in the timber market, many Paulownia species are cultivated in several temperate zones worldwide.
Advantageous Wood Properties
The Mighty Paulownia
Forest Friendly Trees
High Growth Rate, High Quality Timber
Our Core Competencies
Why Choose Us
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