Welcome to the 3P Initiative

The Modern Farmers

investing in people, planet and prosperity

Deforestation. Climate change.

The cause and its effect are certainly alarming. And the pressing question is – what is the fate of Malaysia and her tropical forests? About 60% of Malaysia land is covered with forest. With forests playing a crucial role to ensure our continued existence, it is deforestation, unsustainable logging, illegal removal of forest products and encroachment that are slowly taking away our future.

According to WWF Malaysia, in 20 years (1983 to 2003) about 4.9 million hectare of forest covering Malaysia was reduced. To help you visualize how huge the area is, just imagine  that forest loss is as large as 4 times the size of Singapore. That’s a disturbing average of 250,000 hectares per year.

The 3P Initiative is a movement to bring unity in Malaysians to play a part in society  to combat deforestation. We strongly believe that the planting of the Paulownia tree seedlings could contribute in providing a solution to the overall Malaysian issue. Additionally, the benefits of these mighty seedlings will extend to enrich not only the people and the planet but our prosperity too.

So, what can we do?
The Solution

Fast-Growing Timber

One of the fastest-growing timber species that we currently plant in our farm is the Paulownia.

The Paulownia tree (family Paulowniaceae, previously in the family Scrophylariaceae) – also known as the princess or empress tree is a fast growing, multipurpose hardwood tree. It is comprised of nine species with a few natural hybrids native to China. The genus was named in honour of Queen Anna Pavlovna (1795–1865), the daughter of Tsar Paul I of Russia.

The Paulownia species can be found growing naturally and under cultivated conditions in Asia mostly in China, Japan, and Southeast Asia. You can also find them in Europe, North and Central America, and Australia.

Due to their rapid growth and value in the timber market, many Paulownia species are cultivated in several temperate zones worldwide.

Advantageous Wood Properties

The Mighty Paulownia


Also known as the 'aluminium wood'. It is about ​2⁄3 the weight of the lightest commercial wood. The specific gravity of the Paulownia wood ranges from 0.23 to 0.30.

Sturdy and Stable

Even with spikes driven into it, the Paulownia wood does not split. When going through rapid drying, it doesn't warp or crack unlike other timber.

Moisture Resistant

Water cannot penetrate easily from the outer surfaces to inner areas. A desirable wood feature especially in rainy and sunny Malaysia.

Low Thermal Conductivity

Excellent insulation properties. Suitable as a raw material in construction.

Dries Rapidly

The wood dries rapidly so it doesn't warp or split easily. It has better usability and handling which could reduce wastage in the long run.


Used for carving, wood-working, model airplane construction, peeling for veneer etc The versatility of the Paulownia tree is commendable.

Aesthetically Appealing

The Paulownia's wood grain pattern is definitely attractive natural, stained or painted.

Acoustic Properties

Plays an important role in producing soundboards of stringed instruments (e.g. oriental musical instruments like guqin) due to its light weight and robustness.
Forest Friendly Trees

High Growth Rate, High Quality Timber

Fast Growth

Grows to maturity in 4 to 6 years.

Regeneration Abilities

Able to regenerate from a cut stump and grow into another mature tree in 4 to 6 years. The tree can be regenerated 4 to 6 more times.

Grows Well in Malaysia

18 ft height after 8 months. More than 6’’ diameter in less than a year.

CO2 Absorption

Absorb great amount of carbon dioxide during its growth cycle & reduce CO2 emission into the atmosphere.
Our Core Competencies

Why Choose Us

Forestry Management

Strong collaboration with industry experts

Intensive R&D

Advanced tissue culture techniques to cultivate Paulownia Revotropix clones.

Superior Quality Species

Disease-free, uniform growth and size of Paulownia plants

Scientific Plantation Approach

From soil analysis, nutrient formulation, irrigation system, to plantation management.

Systematic Management

Plant identification via serial number

GPS Tagged

Each plant is tagged with GPS Coordinates

Want to know more?

Make an appointment with us

About Us

The 3P initiative is managed by M&H Global Plantation Sdn Bhd. Established in 2013, M&H was the brainchild of property experts with a strong sense of entrepreneurship. We are a Private Venture Group enthusiastic about the future. It is our commitment to grow with our community in wealth creation and preservation. The 3P Initiative aims to create a positive impact in three main pillars - people, planet and prosperity.

Copyright © 2019 M&H Global Plantation Sdn Bhd (3P Initiative)